When was the last time you did something for the first time?
I just discovered this 2012 campaign by Contiki called “One Life, One Shot, Make it Count”, which reminds me of an AMAZING ad by Eastpak a year ago…
I would want to go skydiving in my wedding dress with my best friend and husband… if it’s possible not to be in danger from the friction. #noregrets
Check out the site Eastpak made for the campaign. Really fun to play with and really cool way to shape brand identity: http://whenwasthelasttimeyoudidsomethingforthefirsttime.eastpak.com/